CX Slovenija

Unlimited access to all events

Unlimited access to recordings of previous events and presentations

Individual counselling on establishing and managing customer experience

Innovation has the ability to change the world, introduce new work methods, profit and success. But betting only on the new and rejecting the old can be a mistake. Along with changes (something new), innovation demands a certain degree of stability, i.e., the “old”, as it allows in-depth knowledge to flourish. Dr. Miha Škerlavaj is a professor of management at the School of Economics and Business in Ljubljana; he will be challenged by Bojan Amon on the topic of innovation in marketing.

Have you ever asked yourself what influences customer and client satisfaction? The most successful companies are well aware that the road to satisfied customers leads through satisfied employees and a properly focused organizational culture. Investing in employee satisfaction and setting up an organizational culture do not have direct or visible financial impacts, so they must be closely connected with the company’s business strategies and goals. Only coordinated and interconnected activities of everyone in the company and impacting the employees through the company culture can achieve the final goal: customer satisfaction and commercial success.

Customer loyalty is often regarded as the road to commercial success, as loyal customers both make more frequent purchases as well as purchases of greater value. Loyal customers are also more likely to recommend you to others, helping you to increase revenue. It is therefore not unusual that B2C companies’ key metrics for measuring and improving performance include customer retention rates, a reduction of discount-based incentives and customer lifetime value (CLV). In this webinar, we will take a closer look at why personalization is key to managing customer life value and how to achieve it with the SAP Emarsys Loyalty program.

Our guest Črt Podlogar walked us through Sensilab’s UX from the first-time purchase to a repeat purchase, explaining how to achieve a 4 to 6% conversion rate and 35 to 45% of monthly return customers. Črt Podlogar presented the UX lesson they learned from launching 5 stores in 22 markets (not all which were successful), “what works and what doesn’t” when communicating with clients along with the technical framework, component parts, structure, contents and efficiency of marketing campaigns. The cherry on top was the reporting and KPIs for all the key channels and phases of the customer experience.

With the Slovenian translation of his book The Context Marketing Revolution, we invited author Mathew Sweezey to join us and talk about how to reach customers in the era of unlimited media noise. His answer is simple: with context.

Most people know Mazzini as a writer, screenwriter, director, columnist, zeitgeist critic. However, few probably know that dr. Miha Mazzini is an expert on user experience at Telekom Slovenije.

The main guest of our webinar will be visionary and internationally renowned speaker Steven Van Belleghem, who will be talking about the future of CX.

Unlimited number of employees from one company

Unlimited access to all events

5 hours of individual counselling/month on establishing and managing customer experience

Access to all the recordings of past events

“Invite a friend” - you can invite up to 3 people to every event

490 €

a month

*Choosing a yearly subscription means an additional discount. If you purchase a 12-month package, we will gift you 1 month for free. Pay for 11 months, receive 12 months of membership in CX Slovenia.

VAT is not included in the price.